Is this going to be the last show?

This is hard work, this work that we do.

Indolent Indio has always tried to use our dwindling wit and condescending commentary to raise awareness of society’s ills and the quirks of Filipino culture. And it has been a great ride so far.

But sometimes, we have to ask ourselves: how much influence do we really have over these idle islands?

In September last year, for example, we wrote about the pervasive and pernicious problem of smut in advertising (“Is This a Cake or a Cock?,” 11 September 2009).  But did Red Ribbon listen? Not at all.

This month, they came out with a new ad for their Chocolate Creme Roll and it looks like this:

Pic Related: The Alabama Black Snake

Not only do they close their eyes to the fact that their cakes look like cocks, they’ve also added nipples to the deal.

And their copywriter seems to have taken a refresher course in double entendre writing to come up with this gem: “Every bite, talagang nakaka-excite! (Will really get you excited!)”

It seems to me, if we’re going to protest billboards of half-naked women along Edsa, something has to be done about that picture of a long black dong.

(for mouse)

15 Comments

  1. While they’re at it, they should also advertise a “smashed” version. Yung tipong cake roll na parang pinukpok ng martilyo. They can call it “The Chavit Creme Roll”.

  2. “But sometimes, we have to ask ourselves: how much influence do we really have over these idle islands?”

    Pretty low, otherwise there would be significant progress that has an existence that is hard to deny.

  3. 180px-WingedKuribohDTP1-EN-DCPR-DT.png
    Hello,i was the one who ask you admins info last time and only one time i comment here,cause i really like you guys,sadly wasnt able to comment again cause got hook up on rollercoaster ride of my life.Anyway about if your making an impact,sadly i’m 100%sure no,in your example,the seller only cares for their money,and the customers will like it too cause almost all filipino’s are horny.Sad enough to say it may sound useless when no one listens to you,but without this site the world is 1 less hopeful world with all the idiots around.Thanks and Keep up what you do;i’ll be continously use your site as link on my ym statsu message for others:D

  4. 180px-WingedKuribohDTP1-EN-DCPR-DT.png
    Hello,i was the one who ask you admins info last time and only one time i comment here,cause i really like you guys,sadly wasnt able to comment again cause got hook up on rollercoaster ride of my life.Anyway about if your making an impact,sadly i\’m 100%sure no,in your example,the seller only cares for their money,and the customers will like it too cause almost all filipino\’s are horny.Sad enough to say it may sound useless when no one listens to you,but without this site the world is 1 less hopeful world with all the idiots around.Thanks and Keep up what you do;i\’ll be continously use your site as link on my ym statsu message for others:D

  5. I look forward to your commentary with as much gusto as I did when I first started reading this blog. Regardless of whether people listen or not, you keep readers thoroughly entertained and comforted knowing there is an intelligent and funny editorial staff in Manila who knows what they’re doing.

  6. I used to be a food stylist so I’d like to weigh in. Although I can see how that choc-o-nut cake looks quite phallic from that angle, to me the cake that you refer to here as a “long black dong” just looks like a standard cake roll. If you Google chocolate cake rolls, you’ll find that they all look like that. How else are they supposed to look? As for the “nipples”, I would chalk those up to an unimaginative art director rather than an evil agenda among the agency’s creatives. By the way, “rich and creamy” are common, often overused adjectives for pastry and bakery products and “excite” is an overworked “go to” word for the whole ad industry.

  7. I used to be a food stylist so I would like to weigh in. Although I can see how that choc-o-nut cake looks quite phallic from that angle, to me the cake that you refer to here as a “long black dong” just looks like a standard cake roll. If you Google chocolate cake rolls, you’ll find that they all look like that. How else are they supposed to look? As for the “nipples”, I would chalk those up to an unimaginative art director rather than an evil agenda among the agency’s creatives. By the way, “rich and creamy” are common, often overused adjectives for pastry and bakery products and “excite” is an overworked “go to” word for the whole ad industry.

  8. @Hysterical: Why, thank you! It is comments like yours that warm the cockles of my heart. We shall try to our best to not disappoint you.

    @Gab: No, but…see… The roll is the shaft, the slice on the left is the head, or what people who are into cocks (for a living) call the glans penis.

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