There are two things that Filipinos love: fucking and saving money.

Unfortunately, nobody wants to admit wanting to either have sex or save money or worse, both at the same time.

Which makes the subject of motel discount cards particularly taboo. In a country where taking a girl to a motel is bad enough (versus bringing her home to meet your mother, say), saying “Relax, I can get us 20 percent off the room rate” won’t earn you any points. Even admitting that you have one will get you gasps followed by awkward silence.

 

The motels have had to be creative with their discount cards, with top-tier Victoria Court coming out with a plain black plastic card that doesn’t even have their logo or name on it. Semi-shady discount hotel Eurotel has a discreet little plastic tab printed with a vaguely European coat of arms ripped off from Fred Perry.

But Sogo Hotel beats them both with its strategy of hiding in plain sight.

 

Perfect for those times when a. you’re horny and your chances of getting laid depends on naming each station along Manila’s train lines and b. you’re horny and accidentally kill someone/set something on fire.