AKO MISMO: A Conspiracy Theory

You Are Entering A Tin Foil Hat Zone

You Are Entering A Tin Foil Hat Zone

Is the Ako Mismo! campaign a proxy for Sen. Richard Gordon’s Bagumbayan-Volunteers for a New Philippines?

Probably not. And there is no real reason to think that it is. Unless you don’t consider that it probably totally is.

Sure, people were quick to make the connection between the Smart and PLDT-sponsored campaign and Smart and PLDT’s big boss Manny V. Pangilinan, who already has the influential blessing of Pampanga Vice Gov. Yeng Guiao to run for president in 2010.

Apparently, PLDT-Smart’s big boss  “is not interested in the least in becoming the country’s chief executive.” The campaign isn’t even theirs, and an ad agency has stepped up to say that it’s part of their corporate social responsibility.

Which leaves us with a massive network of idealists and cool kids that could be exploited by a presidential aspirant lacking old-school political machinery and high marks on popularity surveys. But who?

Ooh, exploitable...

Who who who..huhuhu...

Based on nothing at all, the Ako Mismo! campaign could very well be a front for Sen. Gordon’s party.

Consider, for example, the color scheme. Sure, red is a pretty popular color, and it’s probably just a coincidence.

But in a country where symbols are more important than the actual message, no advertising agency working on a campaign of a political nature could have overlooked the fact that red is Gordon’s color.

He's in the Red Cross, even.

He's in the Red Cross, even.

Also consider that one of the faces of the Ako Mismo! campaign is Journey vocalist Arnel Pineda who is a card-carrying member of Bagumbayan.

Ako Mismo!’s advocacy even fits in with one of Gordon’s recurring themes, that changing the country begins with changing ourselves. Then again, this may just be because that goes without saying, and is vague enough to be catchy.

Pangilinan may not be interested in becoming president in 2010, but that doesn’t mean he’s not necessarily interested in the presidency. With his slim chances of winning, he may have decided to back a (slightly) more winnable candidate instead.

“But Gordon has been pushing for a bill to tax telecoms P0.50 per text message sent to fund reforms in our education system! He would never get in bed with PLDT!,” you might say. But a cursory Internet search will show that he pretty much forgot about that in November last year. Funding a slick ad campaign is probably cheaper than losing half your income to build school buildings.

On the other hand, the campaign could just as likely be an overly-optimistic move by the Department of National Defense to trick potential troublemakers into revealing their dastardly plans.

Why, I'll bomb the US Embassy. Thanks for asking, Ely Buendia.

Why, I'll bomb the US Embassy. Thanks for asking, Ely Buendia.


  1. Palagi naman tayong utu-uto sa ganyan eh! Optimism at feel-good nationalism (sorry, pero mababaw siya para sa akin) na gagamitin lang mga pulitiko.

  2. @Tina: parang ginaya yata niya yung OneTama movement eh, yung specific small acts towards nation building. Pero mas suwabe itong Ako Mismo, kasi cool doods ang mga endorser.

    @Crocea-Mors: Oo nga, pero ang tanong…sinong politiko?

  3. Sigh. This joke of a campaign won’t seriously spark anything. It could be some sort of propaganda for some politician… Maybe a friend of DDB’s (the ad agency behind that shit)?

    Besides, this kind of pseudo-nationalistic and imaginary catalyst “dicksucking” for broadband users will do nothing to rid the problems of this country. At least in a way I am assuming that in essence, that is what they are trying to achieve.

    Now if we want to really turn this whole mess of a nation around, blood really has to spill (easier said than done, I know). But when you think of it, unless that happens, everything else is futile.

  4. Even assuming that there’s no political wizard behind the curtain, this “Ako Mismo” campaign looks like all fluff and no substance to me. The kids who signed up and posted vague patriotic platitudes can now smugly think that they’re “doing their part” without having to give actual time and money. Good for them.

  5. On the other hand, guise, is there value in giving even token effort towards nation-building? I mean, surely, the alternative, which would be complete apathy, would be worse?

    Or is this just a feel-good campaign, and if so, what value does it have?

  6. @onetamad maybe that value will only be known once the whole thing has lost its sparkle. i mean, if it has no significant visible effects as of now, how would we know where the hell this thing is going until it\’s all over and done with?

  7. i agree with your analysis of symbolisms, and woul that mean that edu manzano would run for a senate seat under gordon’s banner?

    gordon is trashing it out with his fellow senators who are all showing their political ads. nice job, having a front eh? ehehe LOL

  8. @monty: Really? I wonder what Smart has to say about that. And whether people are in it for the advocacy or the cool factor.
    They’re available online now, too.

  9. Maybe it serves them right na ang nakikinabang ay ang dogtag pirates instead of Smart’s annointed, whoever this politician is. I doubt these sellers are connected with AkoMismo.org because it would undermine further online recruitment.

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